The Marketing MIx of Absolut Vodka in the US

INTRODUCTION The aim of this assay is to critically analyze the merchandise jumble of a selected party that operates in a unique(predicate) country, which in this case is Absolut Vodka in the United States of America. Absolut Vodka is a Swedish brand of vodka, produced in the s come to the forehern part of Sweden. Building on a four hundred tradition of producing vodka, Absolut was created in 1877 and was introduced as its current name in 1879 by the entrepreneur Lars Olsson Smith. The star(p) brands of alcoholic spirits throughout the world are Bacardi and Smirnoff, placing Absolut is the three position and is marketed in nigh 126 countries. More than 40%, of the import vodka in the United States is Absolut. Absolut Vodka is one and only(a) of the worlds best selling amplitude spirits brands and achieved sales of 10.7 gazillion nine-litre case in 2007 (96.6 million litres). somewhat 600,000 bottles of Absolut Vodka are produced both day. Every bottle of Absolut Vod ka is produced in Ahus, in southern Sweden (www.absolut.com). Absolut Vodka has a huge variety of flavours in prepare to satisfy every customers tastes and preferences. THE MARKETING MIX OF ABSOLUT VODKA The marketing unite involves using the various tools and techniques available to managers in articulate to mechanism the marketing concept (McDonald, 2002). It is of great importance that the products of the company suss out to the customers wants, this process is referred to as product management. Marketing is essential due(p) to the increasingly aggressive and compound environment in which companies operate. The well-nigh common objectives that companies set are usually maximization of tax revenue revenue and profits and return on costs and investments. produce A product or service is a problem-solver, in the sense that it provides what the customer needs or wants (McDonald, 2002). The product consists of central basic factors, If you want to get a ful! l essay, order it on our website: BestEssayCheap.com

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