The Power-Maxx Marketing Plan

Executive SummaryPower-Mass is a follow with the corporate office set in Boise, Idaho, a manufacturing facility in the Golf Region, and atomic number 23 statistical dispersion centers strategically located throughout the linked States. Power-Mass specializes in the labor of methanol (methyl alcohol) kindle cartridges for the emerging henry micro- evoke cell market. The company works with partners much(prenominal) as Methanex (who supplies the methanol) and the family of manufacturers of hydrogen micro-cell batteries such as Motorola, Nokia, IBM, and Toshiba to bring the promise of this bare-assed technology to overthrow users. By focusing on the merchandiseion and distribution of fuel cartridges for these devices, Power-Mass has helped to create the industry standards, which leave behind acknowledge the manufacturers to move send with the production of these devices. Since the nature of this type of fuel for micro-cells is considered a inflammable liquid, Power-M ass is active in lobbying regulatory agencies such as the subdivision of Transportation (DOT), the Federal Aviation judicatory (FAA), and the U.S. Department of homeland Security, to establish Power-Mass?s safety controls as an industry standard. This will allow these devices to be transported via commercial carriers such as airlines and passenger trains bringing a new train of long-term cognitive operation to the consumer users of portable electronic devices. delivery any new product to consumers is a challenge.

Our company, Power-Mass, is in the uncommon position of being in the forefront of the birth of a product so new that it ha s the potential to change the marketplace. T! his market end addresses the opportunities and the risks involved in making this transition. The following memorandum will provide a description of our company?s product, the marketing research realised by the team, the results of this research, the importance of creating a formal marketing plan and the tactics to be used, and an synopsis of the strengths, If you want to get a full essay, order it on our website: BestEssayCheap.com

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