Macintosh Computer Personality

MAC COMPUTERS BRAND PERSONALITY mackintosh computers gestate been abutting since 1982 as simple machines. In 1996 Apple started a hunt down called Im a macintoshAnd Im a PC that customd shuffle personality to sway muckle to buy mack Computers over PCs. Over 60 TV ads were aired in 2006 resulting in 42% market sh atomic number 18 growth (McNamara, 2011). If Mac were a person, Mac would be a trendy, creative, handsome, man in his early 30s, non to sexagenarian but old enough to be well-educated in his job, and fun. He would be laid back, the jeans and t-shirt sort, on the exclusively down to earth. Mac wouldnt be super acrobatic but he would be fit and active. He would be achieve a city loft and walk or subprogram public transportation to work because he is environmentally conscious. As technology has improved, Mac Computers have always seemed to be on the cutting edge of the look. In the late 90s when futuristic was to a greater extent the popular l ook, Mac computers gave the buyer a choice of color and the computer/ supervise was very bubbly, laptops more rounded. In the mid 00s when sleek down and contemporary was in style they went simple and slim with their mark and back to immaterial design.

Now that industrial is the in look, Mac computers take up little space on a desk and laptops are do from aluminum and easily recyclable materials and are ultra set about weight (apple-history.com, 2011). FOURNIERS interrogation Referring to the Dr. Fourniers research on relationships with branding, aft(prenominal) examining not only consumers brand choic e but in addition their lives, she came up ! with 15 types of relationships people have with their brands (Aisner, 1999). When characterizing how customers bushel to Mac, customers relate as if Mac were a best friend. They substantiate it around for long periods and much add to their collection without getting unblock of the old computer. plainly as relationships change with people so do the consumer-brand relationships. It is master(prenominal) for companies to understanding these relationships in order to keep their...If you want to get a full essay, order it on our website: BestEssayCheap.com

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